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Dunkin’ Donuts Pop-Tarts Are the Frankenbreakfast of the Future

Dunkin’ Donuts Pop-Tarts Are the Frankenbreakfast of the Future



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Someone deserves a Nobel Peace Prize for putting coffee in Pop-Tarts

Kellogg's Pop-Tarts have fused with Dunkin' Donuts coffee to create the Frankenbreakfast of the future. Unfortunately, there's no actual caffeine in them.

It’s good to know that there’s still some goodness in the world, and some benevolent genius at Kellogg’s has given the world a gift it sorely needed: coffee-flavored Pop-Tarts.

According to Mashable, the new toaster pastries are the result of a collaboration between Dunkin’ Donuts and Kellogg’s Pop-Tarts, and the new Frosted Chocolate Mocha and Frosted Vanilla Latte Pop-Tarts are designed to taste like Dunkin’ Donuts coffee.

Unfortunately, they don’t actually have any caffeine in them, because that level of early-morning breakfast perfection is too good for this world. They will be full of sugar, though, so they’ll at least deliver an energy rush of some sort. Dunking them into a cup of actual coffee seems like the logical conclusion.

The Dunkin Donuts Pop-Tarts will be available in grocery stores across the U.S. starting this month and will sell for $2.59 a box. They’re just a limited-time offer, though, so they’ll only be around for a short time. They have a decent shelf life, though, so stockpiling them for the lean times would not be the worst idea a person has ever had.


Cerealously Visits the Kellogg’s Archives!

Ever heard the phrase “like a kid in a candy store?” Well you should see a cereal and Pop-Tart blogger in Kellogg’s headquarters.

Earlier this month, I was generously invited to tour Kellogg’s command center in Battle Creek, Michigan. And from the minute I stepped into their twinkling castle of brick and glass, I had to resist every urge to swoon head over heels like a 󈧶s sitcom romantic.

With a colorful Kellogg’s timeline on the wall, a dedicated Eggo Waffle showcase, a 24-hour cereal bar in full view, and an overhead Snap, Crackle, and Pop banner so large it’d put Citizen Kane to shame, this place was pretty much a cereal Xanadu.

But that was just the beginning: as the kind brand marketer and PR representative who led my tour quickly assured me, I would soon be traveling through Kellogg’s past, as well as its present.

But first, I got to geek out about some modern breakfast classics with the people who actually make them.

The Frosted Flakes team was quick to tell me the extended origin story of their newest Cinnamon Frosted Flakes. It’s been publicized that the flavor scientists behind this spicy–sweet cereal tested 100 different cinnamon flavor variations with consumers, before deciding on the floral, malted cinnamon winning formula you can eat today.

But the truth is that they only stopped counting at 100. In reality, Kellogg’s tried countless ingredient permutations before finding the best recipe—one that bakes the cinnamon into the frosting instead of dusting it on, so that all the cinnamon powder doesn’t wash off in milk or end up on your nice dress pants.

It’s also worth noting that Cinnamon Frosted Flakes came into reality largely because of mass social media demand. So if you’ve ever requested a new product online, only to get the ambiguous “we’ll tell our team” response, know that someone’s actually tallying the popular vote. Whether your heart’s wildest desire is Pumpkin Spice Frosted Flakes, Gingerbread Frosted Flakes, or Glazed Doughnut Frosted Flakes, it can’t hurt to voice your imagination.

Next up was a quick trip to the Kellogg’s cereal bar and the world of Pop-Tarts, where—over a bowl of Krave—I got to admire the current family tree of Kellogg’s toaster pastries, and try the latest genealogical additions to the Pop-Tarts lineage: Vanilla Latte and Chocolate Mocha!

Most importantly, the Pop-Tarts brand marketer I spoke to tempted my Pavlovian taste buds with a story about his own visit to the Pop-Tarts factory. The factory no longer gives public tours, but I was assured that, if I ever get the opportunity to try a “fresh off the line” Pop-Tart, it will be the best, warmest, purest, and most life-changing-est Pop-Tart I ever eat.

“Fresh off the line Pop-Tarts” have since joined Oreo Cakesters and Cosmic Brownies in the “Brotherhood of Snacks That Appear in My Nightly Dreams.”

Eager to revisit decades of colorful Kellogg’s fun, I then dove deep into the promised company archives. This magical place is filled to the brim with Kellogg’s memorabilia, and it probably contains more cereal boxes than the sum total of Raisin Bran raisins I’ve ever eaten.

Okay, regardless of whether or not that’s true, this place is still impressive: with retro boxes sorted neatly by decade, cardboard celebrity standees peeking out from behind shelves, and a conspicuously massive foam Eggo Waffle, I could easily lose more hours studying the Kellogg’s archives than a Parisian researcher could in the catacombs.

The friendly archivists showed me a lot of cool relics, and now I want to share my five favorites. Do you have your trusty time traveling socks on? Good. Because they’re about to be knocked off.


Cerealously Visits the Kellogg’s Archives!

Ever heard the phrase “like a kid in a candy store?” Well you should see a cereal and Pop-Tart blogger in Kellogg’s headquarters.

Earlier this month, I was generously invited to tour Kellogg’s command center in Battle Creek, Michigan. And from the minute I stepped into their twinkling castle of brick and glass, I had to resist every urge to swoon head over heels like a 󈧶s sitcom romantic.

With a colorful Kellogg’s timeline on the wall, a dedicated Eggo Waffle showcase, a 24-hour cereal bar in full view, and an overhead Snap, Crackle, and Pop banner so large it’d put Citizen Kane to shame, this place was pretty much a cereal Xanadu.

But that was just the beginning: as the kind brand marketer and PR representative who led my tour quickly assured me, I would soon be traveling through Kellogg’s past, as well as its present.

But first, I got to geek out about some modern breakfast classics with the people who actually make them.

The Frosted Flakes team was quick to tell me the extended origin story of their newest Cinnamon Frosted Flakes. It’s been publicized that the flavor scientists behind this spicy–sweet cereal tested 100 different cinnamon flavor variations with consumers, before deciding on the floral, malted cinnamon winning formula you can eat today.

But the truth is that they only stopped counting at 100. In reality, Kellogg’s tried countless ingredient permutations before finding the best recipe—one that bakes the cinnamon into the frosting instead of dusting it on, so that all the cinnamon powder doesn’t wash off in milk or end up on your nice dress pants.

It’s also worth noting that Cinnamon Frosted Flakes came into reality largely because of mass social media demand. So if you’ve ever requested a new product online, only to get the ambiguous “we’ll tell our team” response, know that someone’s actually tallying the popular vote. Whether your heart’s wildest desire is Pumpkin Spice Frosted Flakes, Gingerbread Frosted Flakes, or Glazed Doughnut Frosted Flakes, it can’t hurt to voice your imagination.

Next up was a quick trip to the Kellogg’s cereal bar and the world of Pop-Tarts, where—over a bowl of Krave—I got to admire the current family tree of Kellogg’s toaster pastries, and try the latest genealogical additions to the Pop-Tarts lineage: Vanilla Latte and Chocolate Mocha!

Most importantly, the Pop-Tarts brand marketer I spoke to tempted my Pavlovian taste buds with a story about his own visit to the Pop-Tarts factory. The factory no longer gives public tours, but I was assured that, if I ever get the opportunity to try a “fresh off the line” Pop-Tart, it will be the best, warmest, purest, and most life-changing-est Pop-Tart I ever eat.

“Fresh off the line Pop-Tarts” have since joined Oreo Cakesters and Cosmic Brownies in the “Brotherhood of Snacks That Appear in My Nightly Dreams.”

Eager to revisit decades of colorful Kellogg’s fun, I then dove deep into the promised company archives. This magical place is filled to the brim with Kellogg’s memorabilia, and it probably contains more cereal boxes than the sum total of Raisin Bran raisins I’ve ever eaten.

Okay, regardless of whether or not that’s true, this place is still impressive: with retro boxes sorted neatly by decade, cardboard celebrity standees peeking out from behind shelves, and a conspicuously massive foam Eggo Waffle, I could easily lose more hours studying the Kellogg’s archives than a Parisian researcher could in the catacombs.

The friendly archivists showed me a lot of cool relics, and now I want to share my five favorites. Do you have your trusty time traveling socks on? Good. Because they’re about to be knocked off.


Cerealously Visits the Kellogg’s Archives!

Ever heard the phrase “like a kid in a candy store?” Well you should see a cereal and Pop-Tart blogger in Kellogg’s headquarters.

Earlier this month, I was generously invited to tour Kellogg’s command center in Battle Creek, Michigan. And from the minute I stepped into their twinkling castle of brick and glass, I had to resist every urge to swoon head over heels like a 󈧶s sitcom romantic.

With a colorful Kellogg’s timeline on the wall, a dedicated Eggo Waffle showcase, a 24-hour cereal bar in full view, and an overhead Snap, Crackle, and Pop banner so large it’d put Citizen Kane to shame, this place was pretty much a cereal Xanadu.

But that was just the beginning: as the kind brand marketer and PR representative who led my tour quickly assured me, I would soon be traveling through Kellogg’s past, as well as its present.

But first, I got to geek out about some modern breakfast classics with the people who actually make them.

The Frosted Flakes team was quick to tell me the extended origin story of their newest Cinnamon Frosted Flakes. It’s been publicized that the flavor scientists behind this spicy–sweet cereal tested 100 different cinnamon flavor variations with consumers, before deciding on the floral, malted cinnamon winning formula you can eat today.

But the truth is that they only stopped counting at 100. In reality, Kellogg’s tried countless ingredient permutations before finding the best recipe—one that bakes the cinnamon into the frosting instead of dusting it on, so that all the cinnamon powder doesn’t wash off in milk or end up on your nice dress pants.

It’s also worth noting that Cinnamon Frosted Flakes came into reality largely because of mass social media demand. So if you’ve ever requested a new product online, only to get the ambiguous “we’ll tell our team” response, know that someone’s actually tallying the popular vote. Whether your heart’s wildest desire is Pumpkin Spice Frosted Flakes, Gingerbread Frosted Flakes, or Glazed Doughnut Frosted Flakes, it can’t hurt to voice your imagination.

Next up was a quick trip to the Kellogg’s cereal bar and the world of Pop-Tarts, where—over a bowl of Krave—I got to admire the current family tree of Kellogg’s toaster pastries, and try the latest genealogical additions to the Pop-Tarts lineage: Vanilla Latte and Chocolate Mocha!

Most importantly, the Pop-Tarts brand marketer I spoke to tempted my Pavlovian taste buds with a story about his own visit to the Pop-Tarts factory. The factory no longer gives public tours, but I was assured that, if I ever get the opportunity to try a “fresh off the line” Pop-Tart, it will be the best, warmest, purest, and most life-changing-est Pop-Tart I ever eat.

“Fresh off the line Pop-Tarts” have since joined Oreo Cakesters and Cosmic Brownies in the “Brotherhood of Snacks That Appear in My Nightly Dreams.”

Eager to revisit decades of colorful Kellogg’s fun, I then dove deep into the promised company archives. This magical place is filled to the brim with Kellogg’s memorabilia, and it probably contains more cereal boxes than the sum total of Raisin Bran raisins I’ve ever eaten.

Okay, regardless of whether or not that’s true, this place is still impressive: with retro boxes sorted neatly by decade, cardboard celebrity standees peeking out from behind shelves, and a conspicuously massive foam Eggo Waffle, I could easily lose more hours studying the Kellogg’s archives than a Parisian researcher could in the catacombs.

The friendly archivists showed me a lot of cool relics, and now I want to share my five favorites. Do you have your trusty time traveling socks on? Good. Because they’re about to be knocked off.


Cerealously Visits the Kellogg’s Archives!

Ever heard the phrase “like a kid in a candy store?” Well you should see a cereal and Pop-Tart blogger in Kellogg’s headquarters.

Earlier this month, I was generously invited to tour Kellogg’s command center in Battle Creek, Michigan. And from the minute I stepped into their twinkling castle of brick and glass, I had to resist every urge to swoon head over heels like a 󈧶s sitcom romantic.

With a colorful Kellogg’s timeline on the wall, a dedicated Eggo Waffle showcase, a 24-hour cereal bar in full view, and an overhead Snap, Crackle, and Pop banner so large it’d put Citizen Kane to shame, this place was pretty much a cereal Xanadu.

But that was just the beginning: as the kind brand marketer and PR representative who led my tour quickly assured me, I would soon be traveling through Kellogg’s past, as well as its present.

But first, I got to geek out about some modern breakfast classics with the people who actually make them.

The Frosted Flakes team was quick to tell me the extended origin story of their newest Cinnamon Frosted Flakes. It’s been publicized that the flavor scientists behind this spicy–sweet cereal tested 100 different cinnamon flavor variations with consumers, before deciding on the floral, malted cinnamon winning formula you can eat today.

But the truth is that they only stopped counting at 100. In reality, Kellogg’s tried countless ingredient permutations before finding the best recipe—one that bakes the cinnamon into the frosting instead of dusting it on, so that all the cinnamon powder doesn’t wash off in milk or end up on your nice dress pants.

It’s also worth noting that Cinnamon Frosted Flakes came into reality largely because of mass social media demand. So if you’ve ever requested a new product online, only to get the ambiguous “we’ll tell our team” response, know that someone’s actually tallying the popular vote. Whether your heart’s wildest desire is Pumpkin Spice Frosted Flakes, Gingerbread Frosted Flakes, or Glazed Doughnut Frosted Flakes, it can’t hurt to voice your imagination.

Next up was a quick trip to the Kellogg’s cereal bar and the world of Pop-Tarts, where—over a bowl of Krave—I got to admire the current family tree of Kellogg’s toaster pastries, and try the latest genealogical additions to the Pop-Tarts lineage: Vanilla Latte and Chocolate Mocha!

Most importantly, the Pop-Tarts brand marketer I spoke to tempted my Pavlovian taste buds with a story about his own visit to the Pop-Tarts factory. The factory no longer gives public tours, but I was assured that, if I ever get the opportunity to try a “fresh off the line” Pop-Tart, it will be the best, warmest, purest, and most life-changing-est Pop-Tart I ever eat.

“Fresh off the line Pop-Tarts” have since joined Oreo Cakesters and Cosmic Brownies in the “Brotherhood of Snacks That Appear in My Nightly Dreams.”

Eager to revisit decades of colorful Kellogg’s fun, I then dove deep into the promised company archives. This magical place is filled to the brim with Kellogg’s memorabilia, and it probably contains more cereal boxes than the sum total of Raisin Bran raisins I’ve ever eaten.

Okay, regardless of whether or not that’s true, this place is still impressive: with retro boxes sorted neatly by decade, cardboard celebrity standees peeking out from behind shelves, and a conspicuously massive foam Eggo Waffle, I could easily lose more hours studying the Kellogg’s archives than a Parisian researcher could in the catacombs.

The friendly archivists showed me a lot of cool relics, and now I want to share my five favorites. Do you have your trusty time traveling socks on? Good. Because they’re about to be knocked off.


Cerealously Visits the Kellogg’s Archives!

Ever heard the phrase “like a kid in a candy store?” Well you should see a cereal and Pop-Tart blogger in Kellogg’s headquarters.

Earlier this month, I was generously invited to tour Kellogg’s command center in Battle Creek, Michigan. And from the minute I stepped into their twinkling castle of brick and glass, I had to resist every urge to swoon head over heels like a 󈧶s sitcom romantic.

With a colorful Kellogg’s timeline on the wall, a dedicated Eggo Waffle showcase, a 24-hour cereal bar in full view, and an overhead Snap, Crackle, and Pop banner so large it’d put Citizen Kane to shame, this place was pretty much a cereal Xanadu.

But that was just the beginning: as the kind brand marketer and PR representative who led my tour quickly assured me, I would soon be traveling through Kellogg’s past, as well as its present.

But first, I got to geek out about some modern breakfast classics with the people who actually make them.

The Frosted Flakes team was quick to tell me the extended origin story of their newest Cinnamon Frosted Flakes. It’s been publicized that the flavor scientists behind this spicy–sweet cereal tested 100 different cinnamon flavor variations with consumers, before deciding on the floral, malted cinnamon winning formula you can eat today.

But the truth is that they only stopped counting at 100. In reality, Kellogg’s tried countless ingredient permutations before finding the best recipe—one that bakes the cinnamon into the frosting instead of dusting it on, so that all the cinnamon powder doesn’t wash off in milk or end up on your nice dress pants.

It’s also worth noting that Cinnamon Frosted Flakes came into reality largely because of mass social media demand. So if you’ve ever requested a new product online, only to get the ambiguous “we’ll tell our team” response, know that someone’s actually tallying the popular vote. Whether your heart’s wildest desire is Pumpkin Spice Frosted Flakes, Gingerbread Frosted Flakes, or Glazed Doughnut Frosted Flakes, it can’t hurt to voice your imagination.

Next up was a quick trip to the Kellogg’s cereal bar and the world of Pop-Tarts, where—over a bowl of Krave—I got to admire the current family tree of Kellogg’s toaster pastries, and try the latest genealogical additions to the Pop-Tarts lineage: Vanilla Latte and Chocolate Mocha!

Most importantly, the Pop-Tarts brand marketer I spoke to tempted my Pavlovian taste buds with a story about his own visit to the Pop-Tarts factory. The factory no longer gives public tours, but I was assured that, if I ever get the opportunity to try a “fresh off the line” Pop-Tart, it will be the best, warmest, purest, and most life-changing-est Pop-Tart I ever eat.

“Fresh off the line Pop-Tarts” have since joined Oreo Cakesters and Cosmic Brownies in the “Brotherhood of Snacks That Appear in My Nightly Dreams.”

Eager to revisit decades of colorful Kellogg’s fun, I then dove deep into the promised company archives. This magical place is filled to the brim with Kellogg’s memorabilia, and it probably contains more cereal boxes than the sum total of Raisin Bran raisins I’ve ever eaten.

Okay, regardless of whether or not that’s true, this place is still impressive: with retro boxes sorted neatly by decade, cardboard celebrity standees peeking out from behind shelves, and a conspicuously massive foam Eggo Waffle, I could easily lose more hours studying the Kellogg’s archives than a Parisian researcher could in the catacombs.

The friendly archivists showed me a lot of cool relics, and now I want to share my five favorites. Do you have your trusty time traveling socks on? Good. Because they’re about to be knocked off.


Cerealously Visits the Kellogg’s Archives!

Ever heard the phrase “like a kid in a candy store?” Well you should see a cereal and Pop-Tart blogger in Kellogg’s headquarters.

Earlier this month, I was generously invited to tour Kellogg’s command center in Battle Creek, Michigan. And from the minute I stepped into their twinkling castle of brick and glass, I had to resist every urge to swoon head over heels like a 󈧶s sitcom romantic.

With a colorful Kellogg’s timeline on the wall, a dedicated Eggo Waffle showcase, a 24-hour cereal bar in full view, and an overhead Snap, Crackle, and Pop banner so large it’d put Citizen Kane to shame, this place was pretty much a cereal Xanadu.

But that was just the beginning: as the kind brand marketer and PR representative who led my tour quickly assured me, I would soon be traveling through Kellogg’s past, as well as its present.

But first, I got to geek out about some modern breakfast classics with the people who actually make them.

The Frosted Flakes team was quick to tell me the extended origin story of their newest Cinnamon Frosted Flakes. It’s been publicized that the flavor scientists behind this spicy–sweet cereal tested 100 different cinnamon flavor variations with consumers, before deciding on the floral, malted cinnamon winning formula you can eat today.

But the truth is that they only stopped counting at 100. In reality, Kellogg’s tried countless ingredient permutations before finding the best recipe—one that bakes the cinnamon into the frosting instead of dusting it on, so that all the cinnamon powder doesn’t wash off in milk or end up on your nice dress pants.

It’s also worth noting that Cinnamon Frosted Flakes came into reality largely because of mass social media demand. So if you’ve ever requested a new product online, only to get the ambiguous “we’ll tell our team” response, know that someone’s actually tallying the popular vote. Whether your heart’s wildest desire is Pumpkin Spice Frosted Flakes, Gingerbread Frosted Flakes, or Glazed Doughnut Frosted Flakes, it can’t hurt to voice your imagination.

Next up was a quick trip to the Kellogg’s cereal bar and the world of Pop-Tarts, where—over a bowl of Krave—I got to admire the current family tree of Kellogg’s toaster pastries, and try the latest genealogical additions to the Pop-Tarts lineage: Vanilla Latte and Chocolate Mocha!

Most importantly, the Pop-Tarts brand marketer I spoke to tempted my Pavlovian taste buds with a story about his own visit to the Pop-Tarts factory. The factory no longer gives public tours, but I was assured that, if I ever get the opportunity to try a “fresh off the line” Pop-Tart, it will be the best, warmest, purest, and most life-changing-est Pop-Tart I ever eat.

“Fresh off the line Pop-Tarts” have since joined Oreo Cakesters and Cosmic Brownies in the “Brotherhood of Snacks That Appear in My Nightly Dreams.”

Eager to revisit decades of colorful Kellogg’s fun, I then dove deep into the promised company archives. This magical place is filled to the brim with Kellogg’s memorabilia, and it probably contains more cereal boxes than the sum total of Raisin Bran raisins I’ve ever eaten.

Okay, regardless of whether or not that’s true, this place is still impressive: with retro boxes sorted neatly by decade, cardboard celebrity standees peeking out from behind shelves, and a conspicuously massive foam Eggo Waffle, I could easily lose more hours studying the Kellogg’s archives than a Parisian researcher could in the catacombs.

The friendly archivists showed me a lot of cool relics, and now I want to share my five favorites. Do you have your trusty time traveling socks on? Good. Because they’re about to be knocked off.


Cerealously Visits the Kellogg’s Archives!

Ever heard the phrase “like a kid in a candy store?” Well you should see a cereal and Pop-Tart blogger in Kellogg’s headquarters.

Earlier this month, I was generously invited to tour Kellogg’s command center in Battle Creek, Michigan. And from the minute I stepped into their twinkling castle of brick and glass, I had to resist every urge to swoon head over heels like a 󈧶s sitcom romantic.

With a colorful Kellogg’s timeline on the wall, a dedicated Eggo Waffle showcase, a 24-hour cereal bar in full view, and an overhead Snap, Crackle, and Pop banner so large it’d put Citizen Kane to shame, this place was pretty much a cereal Xanadu.

But that was just the beginning: as the kind brand marketer and PR representative who led my tour quickly assured me, I would soon be traveling through Kellogg’s past, as well as its present.

But first, I got to geek out about some modern breakfast classics with the people who actually make them.

The Frosted Flakes team was quick to tell me the extended origin story of their newest Cinnamon Frosted Flakes. It’s been publicized that the flavor scientists behind this spicy–sweet cereal tested 100 different cinnamon flavor variations with consumers, before deciding on the floral, malted cinnamon winning formula you can eat today.

But the truth is that they only stopped counting at 100. In reality, Kellogg’s tried countless ingredient permutations before finding the best recipe—one that bakes the cinnamon into the frosting instead of dusting it on, so that all the cinnamon powder doesn’t wash off in milk or end up on your nice dress pants.

It’s also worth noting that Cinnamon Frosted Flakes came into reality largely because of mass social media demand. So if you’ve ever requested a new product online, only to get the ambiguous “we’ll tell our team” response, know that someone’s actually tallying the popular vote. Whether your heart’s wildest desire is Pumpkin Spice Frosted Flakes, Gingerbread Frosted Flakes, or Glazed Doughnut Frosted Flakes, it can’t hurt to voice your imagination.

Next up was a quick trip to the Kellogg’s cereal bar and the world of Pop-Tarts, where—over a bowl of Krave—I got to admire the current family tree of Kellogg’s toaster pastries, and try the latest genealogical additions to the Pop-Tarts lineage: Vanilla Latte and Chocolate Mocha!

Most importantly, the Pop-Tarts brand marketer I spoke to tempted my Pavlovian taste buds with a story about his own visit to the Pop-Tarts factory. The factory no longer gives public tours, but I was assured that, if I ever get the opportunity to try a “fresh off the line” Pop-Tart, it will be the best, warmest, purest, and most life-changing-est Pop-Tart I ever eat.

“Fresh off the line Pop-Tarts” have since joined Oreo Cakesters and Cosmic Brownies in the “Brotherhood of Snacks That Appear in My Nightly Dreams.”

Eager to revisit decades of colorful Kellogg’s fun, I then dove deep into the promised company archives. This magical place is filled to the brim with Kellogg’s memorabilia, and it probably contains more cereal boxes than the sum total of Raisin Bran raisins I’ve ever eaten.

Okay, regardless of whether or not that’s true, this place is still impressive: with retro boxes sorted neatly by decade, cardboard celebrity standees peeking out from behind shelves, and a conspicuously massive foam Eggo Waffle, I could easily lose more hours studying the Kellogg’s archives than a Parisian researcher could in the catacombs.

The friendly archivists showed me a lot of cool relics, and now I want to share my five favorites. Do you have your trusty time traveling socks on? Good. Because they’re about to be knocked off.


Cerealously Visits the Kellogg’s Archives!

Ever heard the phrase “like a kid in a candy store?” Well you should see a cereal and Pop-Tart blogger in Kellogg’s headquarters.

Earlier this month, I was generously invited to tour Kellogg’s command center in Battle Creek, Michigan. And from the minute I stepped into their twinkling castle of brick and glass, I had to resist every urge to swoon head over heels like a 󈧶s sitcom romantic.

With a colorful Kellogg’s timeline on the wall, a dedicated Eggo Waffle showcase, a 24-hour cereal bar in full view, and an overhead Snap, Crackle, and Pop banner so large it’d put Citizen Kane to shame, this place was pretty much a cereal Xanadu.

But that was just the beginning: as the kind brand marketer and PR representative who led my tour quickly assured me, I would soon be traveling through Kellogg’s past, as well as its present.

But first, I got to geek out about some modern breakfast classics with the people who actually make them.

The Frosted Flakes team was quick to tell me the extended origin story of their newest Cinnamon Frosted Flakes. It’s been publicized that the flavor scientists behind this spicy–sweet cereal tested 100 different cinnamon flavor variations with consumers, before deciding on the floral, malted cinnamon winning formula you can eat today.

But the truth is that they only stopped counting at 100. In reality, Kellogg’s tried countless ingredient permutations before finding the best recipe—one that bakes the cinnamon into the frosting instead of dusting it on, so that all the cinnamon powder doesn’t wash off in milk or end up on your nice dress pants.

It’s also worth noting that Cinnamon Frosted Flakes came into reality largely because of mass social media demand. So if you’ve ever requested a new product online, only to get the ambiguous “we’ll tell our team” response, know that someone’s actually tallying the popular vote. Whether your heart’s wildest desire is Pumpkin Spice Frosted Flakes, Gingerbread Frosted Flakes, or Glazed Doughnut Frosted Flakes, it can’t hurt to voice your imagination.

Next up was a quick trip to the Kellogg’s cereal bar and the world of Pop-Tarts, where—over a bowl of Krave—I got to admire the current family tree of Kellogg’s toaster pastries, and try the latest genealogical additions to the Pop-Tarts lineage: Vanilla Latte and Chocolate Mocha!

Most importantly, the Pop-Tarts brand marketer I spoke to tempted my Pavlovian taste buds with a story about his own visit to the Pop-Tarts factory. The factory no longer gives public tours, but I was assured that, if I ever get the opportunity to try a “fresh off the line” Pop-Tart, it will be the best, warmest, purest, and most life-changing-est Pop-Tart I ever eat.

“Fresh off the line Pop-Tarts” have since joined Oreo Cakesters and Cosmic Brownies in the “Brotherhood of Snacks That Appear in My Nightly Dreams.”

Eager to revisit decades of colorful Kellogg’s fun, I then dove deep into the promised company archives. This magical place is filled to the brim with Kellogg’s memorabilia, and it probably contains more cereal boxes than the sum total of Raisin Bran raisins I’ve ever eaten.

Okay, regardless of whether or not that’s true, this place is still impressive: with retro boxes sorted neatly by decade, cardboard celebrity standees peeking out from behind shelves, and a conspicuously massive foam Eggo Waffle, I could easily lose more hours studying the Kellogg’s archives than a Parisian researcher could in the catacombs.

The friendly archivists showed me a lot of cool relics, and now I want to share my five favorites. Do you have your trusty time traveling socks on? Good. Because they’re about to be knocked off.


Cerealously Visits the Kellogg’s Archives!

Ever heard the phrase “like a kid in a candy store?” Well you should see a cereal and Pop-Tart blogger in Kellogg’s headquarters.

Earlier this month, I was generously invited to tour Kellogg’s command center in Battle Creek, Michigan. And from the minute I stepped into their twinkling castle of brick and glass, I had to resist every urge to swoon head over heels like a 󈧶s sitcom romantic.

With a colorful Kellogg’s timeline on the wall, a dedicated Eggo Waffle showcase, a 24-hour cereal bar in full view, and an overhead Snap, Crackle, and Pop banner so large it’d put Citizen Kane to shame, this place was pretty much a cereal Xanadu.

But that was just the beginning: as the kind brand marketer and PR representative who led my tour quickly assured me, I would soon be traveling through Kellogg’s past, as well as its present.

But first, I got to geek out about some modern breakfast classics with the people who actually make them.

The Frosted Flakes team was quick to tell me the extended origin story of their newest Cinnamon Frosted Flakes. It’s been publicized that the flavor scientists behind this spicy–sweet cereal tested 100 different cinnamon flavor variations with consumers, before deciding on the floral, malted cinnamon winning formula you can eat today.

But the truth is that they only stopped counting at 100. In reality, Kellogg’s tried countless ingredient permutations before finding the best recipe—one that bakes the cinnamon into the frosting instead of dusting it on, so that all the cinnamon powder doesn’t wash off in milk or end up on your nice dress pants.

It’s also worth noting that Cinnamon Frosted Flakes came into reality largely because of mass social media demand. So if you’ve ever requested a new product online, only to get the ambiguous “we’ll tell our team” response, know that someone’s actually tallying the popular vote. Whether your heart’s wildest desire is Pumpkin Spice Frosted Flakes, Gingerbread Frosted Flakes, or Glazed Doughnut Frosted Flakes, it can’t hurt to voice your imagination.

Next up was a quick trip to the Kellogg’s cereal bar and the world of Pop-Tarts, where—over a bowl of Krave—I got to admire the current family tree of Kellogg’s toaster pastries, and try the latest genealogical additions to the Pop-Tarts lineage: Vanilla Latte and Chocolate Mocha!

Most importantly, the Pop-Tarts brand marketer I spoke to tempted my Pavlovian taste buds with a story about his own visit to the Pop-Tarts factory. The factory no longer gives public tours, but I was assured that, if I ever get the opportunity to try a “fresh off the line” Pop-Tart, it will be the best, warmest, purest, and most life-changing-est Pop-Tart I ever eat.

“Fresh off the line Pop-Tarts” have since joined Oreo Cakesters and Cosmic Brownies in the “Brotherhood of Snacks That Appear in My Nightly Dreams.”

Eager to revisit decades of colorful Kellogg’s fun, I then dove deep into the promised company archives. This magical place is filled to the brim with Kellogg’s memorabilia, and it probably contains more cereal boxes than the sum total of Raisin Bran raisins I’ve ever eaten.

Okay, regardless of whether or not that’s true, this place is still impressive: with retro boxes sorted neatly by decade, cardboard celebrity standees peeking out from behind shelves, and a conspicuously massive foam Eggo Waffle, I could easily lose more hours studying the Kellogg’s archives than a Parisian researcher could in the catacombs.

The friendly archivists showed me a lot of cool relics, and now I want to share my five favorites. Do you have your trusty time traveling socks on? Good. Because they’re about to be knocked off.


Cerealously Visits the Kellogg’s Archives!

Ever heard the phrase “like a kid in a candy store?” Well you should see a cereal and Pop-Tart blogger in Kellogg’s headquarters.

Earlier this month, I was generously invited to tour Kellogg’s command center in Battle Creek, Michigan. And from the minute I stepped into their twinkling castle of brick and glass, I had to resist every urge to swoon head over heels like a 󈧶s sitcom romantic.

With a colorful Kellogg’s timeline on the wall, a dedicated Eggo Waffle showcase, a 24-hour cereal bar in full view, and an overhead Snap, Crackle, and Pop banner so large it’d put Citizen Kane to shame, this place was pretty much a cereal Xanadu.

But that was just the beginning: as the kind brand marketer and PR representative who led my tour quickly assured me, I would soon be traveling through Kellogg’s past, as well as its present.

But first, I got to geek out about some modern breakfast classics with the people who actually make them.

The Frosted Flakes team was quick to tell me the extended origin story of their newest Cinnamon Frosted Flakes. It’s been publicized that the flavor scientists behind this spicy–sweet cereal tested 100 different cinnamon flavor variations with consumers, before deciding on the floral, malted cinnamon winning formula you can eat today.

But the truth is that they only stopped counting at 100. In reality, Kellogg’s tried countless ingredient permutations before finding the best recipe—one that bakes the cinnamon into the frosting instead of dusting it on, so that all the cinnamon powder doesn’t wash off in milk or end up on your nice dress pants.

It’s also worth noting that Cinnamon Frosted Flakes came into reality largely because of mass social media demand. So if you’ve ever requested a new product online, only to get the ambiguous “we’ll tell our team” response, know that someone’s actually tallying the popular vote. Whether your heart’s wildest desire is Pumpkin Spice Frosted Flakes, Gingerbread Frosted Flakes, or Glazed Doughnut Frosted Flakes, it can’t hurt to voice your imagination.

Next up was a quick trip to the Kellogg’s cereal bar and the world of Pop-Tarts, where—over a bowl of Krave—I got to admire the current family tree of Kellogg’s toaster pastries, and try the latest genealogical additions to the Pop-Tarts lineage: Vanilla Latte and Chocolate Mocha!

Most importantly, the Pop-Tarts brand marketer I spoke to tempted my Pavlovian taste buds with a story about his own visit to the Pop-Tarts factory. The factory no longer gives public tours, but I was assured that, if I ever get the opportunity to try a “fresh off the line” Pop-Tart, it will be the best, warmest, purest, and most life-changing-est Pop-Tart I ever eat.

“Fresh off the line Pop-Tarts” have since joined Oreo Cakesters and Cosmic Brownies in the “Brotherhood of Snacks That Appear in My Nightly Dreams.”

Eager to revisit decades of colorful Kellogg’s fun, I then dove deep into the promised company archives. This magical place is filled to the brim with Kellogg’s memorabilia, and it probably contains more cereal boxes than the sum total of Raisin Bran raisins I’ve ever eaten.

Okay, regardless of whether or not that’s true, this place is still impressive: with retro boxes sorted neatly by decade, cardboard celebrity standees peeking out from behind shelves, and a conspicuously massive foam Eggo Waffle, I could easily lose more hours studying the Kellogg’s archives than a Parisian researcher could in the catacombs.

The friendly archivists showed me a lot of cool relics, and now I want to share my five favorites. Do you have your trusty time traveling socks on? Good. Because they’re about to be knocked off.


Watch the video: PEANUT BUTTER POP TART SANDWICH REVIEW!!!!!! (August 2022).